(Because turning years old is not a formality, it’s an opportunity)
There are years that add up. And others that multiply.
When your company turns 10, 25, 50 years old… you’re not marking a number, you’re marking a moment. One that can help you reposition yourself, inspire you, close new chapters, and open new ones.
And if you’re a CEO, you can’t experience this year like any other.
Here are 10 resolutions you should set if you’re going to celebrate a corporate anniversary the way it deserves:
Tell the story… but tell it well
This is the year to explain who you are, where you come from, and why you’re still here.
And if you do it with well-thought-out storytelling, that story will transform emotion, culture, and brand.
Make your customers fall in love again
A well-celebrated anniversary doesn’t just look back: it sparks conversation with your current network.
It’s the perfect excuse to say, “We’re still here… and we’re going for more.”
Reinforce internal pride
Emotion moves more than any culture manual.
A well-designed event can make your team feel like they’re in it again.
Taking stock honestly (and communicating it)
It’s time to look back with sincerity.
Share lessons learned, show vulnerability (yes, that too), and celebrate what we’ve achieved with truth, not posturing.
Project a vision that inspires
An anniversary is not a closure. It’s a new beginning.
And what you say about the future will shape how your customers, employees, and partners view you.
Generate content with emotional value
Vídeos. Interviews. Phrases. True stories.
A well-told anniversary generates branded content for the entire year.
And with that, you can inspire, position, and differentiate yourself without sounding like an advertisement.
Make your culture visible inside and out
This year is perfect for showing who you really are.
How you think, how you work, what values you hold, what you’re not willing to compromise on.
Taking care of every detail of the event… and delegating to those who know
As a CEO, you don’t have to produce an event.
You have to define the message and ensure it’s delivered consistently.
And for that, you need an agency that knows how to turn vision into experience.
Thank. Really.
To employees. To suppliers. To partners. To life, if necessary.
This is the year to publicly recognize the value of those who have brought you here.
And that’s worth more than any bonus.
Take advantage of the anniversary to do some strategic cleaning
Nothing beats a milestone to review processes, redefine goals, and reset what no longer serves its purpose.
Make this year the turning point you needed. Internally too.
In short: this year is not just another year. It’s THE year.
An anniversary is not measured in glasses toasted. It is measured by pride generated, positioning gained, and relationships strengthened.
