{"id":3427,"date":"2025-08-06T17:01:18","date_gmt":"2025-08-06T17:01:18","guid":{"rendered":"https:\/\/blackstonebarcelona.com\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/"},"modified":"2025-09-26T20:14:36","modified_gmt":"2025-09-26T20:14:36","slug":"the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes","status":"publish","type":"post","link":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/","title":{"rendered":"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes."},"content":{"rendered":"<style>.elementor-3427 .elementor-element.elementor-element-228598e5{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-3427 .elementor-element.elementor-element-134127e{font-size:20px;color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-1b42b23{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-25174db .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-a7541c0{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-59e02f9 .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-1be747a{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-1609918 .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-31b9cb2{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-cd0107e .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-3f0050e{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-96c471b .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-84522eb{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-ce6fac1 .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-1dab6fe{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-1087334 .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-f5ec10b{color:var( --e-global-color-primary );}.elementor-3427 .elementor-element.elementor-element-3933c8d .elementor-heading-title{font-weight:600;}.elementor-3427 .elementor-element.elementor-element-d024a6a{color:var( --e-global-color-primary );}@media(max-width:767px){.elementor-3427 .elementor-element.elementor-element-228598e5{--padding-top:0%;--padding-bottom:0%;--padding-left:6%;--padding-right:6%;}}@media(min-width:768px){.elementor-3427 .elementor-element.elementor-element-228598e5{--content-width:810px;}}@media(max-width:1024px) and (min-width:768px){.elementor-3427 .elementor-element.elementor-element-228598e5{--content-width:605px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3427\" class=\"elementor elementor-3427 elementor-2852\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-228598e5 e-flex e-con-boxed e-con e-parent\" data-id=\"228598e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-134127e elementor-widget elementor-widget-text-editor\" data-id=\"134127e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(Because if the networks don&#8217;t sell&#8230; they&#8217;re costing you money)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b42b23 elementor-widget elementor-widget-text-editor\" data-id=\"1b42b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having active social media doesn&#8217;t mean having well-managed networks.<br>Posting regularly doesn&#8217;t mean having a strategy.<br>And getting likes doesn&#8217;t mean having clients.<\/p><p><strong>Most brands are on social media\u2026 but few are well managed.<br><\/strong>The difference? Those that sell have a plan. Those that don&#8217;t, just have content.  <\/p><p>Here are the <strong>8 keys to having networks that position, connect&#8230; and convert.<\/strong><br>(And yes, one of them is to stop doing everything yourself.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25174db elementor-widget elementor-widget-heading\" data-id=\"25174db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have a clear strategy before the first post\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7541c0 elementor-widget elementor-widget-text-editor\" data-id=\"a7541c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What are your goals? What do you want to generate: visibility, reputation, leads, community, authority?<br>Without a clear digital brand plan, <strong>your social media will be a roulette wheel of content without direction.<\/strong> <\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e02f9 elementor-widget elementor-widget-heading\" data-id=\"59e02f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publish what contributes, not what fills\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be747a elementor-widget elementor-widget-text-editor\" data-id=\"1be747a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s not about &#8220;It&#8217;s about creating content that connects with your audience, <strong>solves something, inspires something, or activates something.<\/strong><br>Posting out of inertia is the fastest way to unfollow.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1609918 elementor-widget elementor-widget-heading\" data-id=\"1609918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taking care of the aesthetics, but without losing the message<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b9cb2 elementor-widget elementor-widget-text-editor\" data-id=\"31b9cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beautiful design isn&#8217;t enough.<br><strong>You have to design with intention, with brand consistency, with visual hierarchy.<\/strong><br>Each piece has to say something in a 0.5-second scroll.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0107e elementor-widget elementor-widget-heading\" data-id=\"cd0107e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plan in the medium term, react in the short term<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0050e elementor-widget elementor-widget-text-editor\" data-id=\"3f0050e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good editorial plan <strong>balances campaigns, evergreen content, topicality, and dynamic formats.<\/strong><br>And it leaves room to join the conversation when necessary.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c471b elementor-widget elementor-widget-heading\" data-id=\"96c471b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring what matters: business, not vanity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84522eb elementor-widget elementor-widget-text-editor\" data-id=\"84522eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Followers, likes, comments&#8230; all good.<br>But the important thing is: How many leads? What traffic does it bring? What reputation is your brand building?  <\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6fac1 elementor-widget elementor-widget-heading\" data-id=\"ce6fac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automate the technical. Humanize the important. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dab6fe elementor-widget elementor-widget-text-editor\" data-id=\"1dab6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schedule posts, respond to messages, organize campaigns&#8230;<br><strong>With the right tools, you can scale your management without losing humanity or opportunity.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1087334 elementor-widget elementor-widget-heading\" data-id=\"1087334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outsource the talent you can't have on staff<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ec10b elementor-widget elementor-widget-text-editor\" data-id=\"f5ec10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s the truth:<br><strong>Having a good copywriter, a good designer, a strategist, an analyst, and a social media manager on staff isn&#8217;t worth it.<\/strong><br>And hiring junior internal profiles often leads to more of the same: networks that &#8220;move&#8221; but don&#8217;t work.<\/p><p> <\/p><p>The smart solution: Work with a specialized, <strong>proactive<\/strong> agency that understands you, adapts to your tone, and translates objectives into strategy.<br>One that brings you ideas, not tasks. I have one in mind \ud83d\ude42 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3933c8d elementor-widget elementor-widget-heading\" data-id=\"3933c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make networks speak the same language as your brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d024a6a elementor-widget elementor-widget-text-editor\" data-id=\"d024a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Networks can&#8217;t just go it alone.<br><strong>They have to be aligned with your branding, your sales strategy, your culture, your website, and your positioning.<\/strong><br>That&#8217;s what makes the difference between &#8220;having a presence&#8221; and &#8220;having an impact.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ec6a5 elementor-widget elementor-widget-text-editor\" data-id=\"63ec6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong>Conclusion: Social media isn&#8217;t just another channel. It&#8217;s your voice. <\/strong><\/h2>\n<p>And if that voice isn&#8217;t well managed, it doesn&#8217;t just add value: it can even subtract.<br>Therefore, if you want your networks to generate business (not just content), <strong>you need strategy, professional execution, and an external vision.<\/strong><\/p>\n<p>Because doing everything yourself doesn&#8217;t scale.<br>Because the talent you need is too hard to retain.<br>Because there are agencies that don&#8217;t execute for you&#8230; they execute <em>with you.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>(Because if the networks don&#8217;t sell&#8230; they&#8217;re costing you money) Having active social media doesn&#8217;t mean having well-managed networks.Posting regularly doesn&#8217;t mean having a strategy.And getting likes doesn&#8217;t mean having clients. Most brands are on social media\u2026 but few are well managed.The difference? Those that sell have a plan. Those that don&#8217;t, just have content. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.<\/title>\n<meta name=\"description\" content=\"Why aren&#039;t your social networks generating business? Discover 8 keys to managing them professionally and making them sell, connect, and position your brand. Without doing everything yourself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.\" \/>\n<meta property=\"og:description\" content=\"Why aren&#039;t your social networks generating business? Discover 8 keys to managing them professionally and making them sell, connect, and position your brand. Without doing everything yourself.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia Creativa Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/BlackstoneBarcelona\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T17:01:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T20:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/Blackstonedigital1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jere\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jere\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/\"},\"author\":{\"name\":\"Jere\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#\\\/schema\\\/person\\\/72e9e9fb08548ae445ac54cd78564d8c\"},\"headline\":\"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.\",\"datePublished\":\"2025-08-06T17:01:18+00:00\",\"dateModified\":\"2025-09-26T20:14:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/\"},\"wordCount\":522,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blackstonebarcelona.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blackstonedigital1.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/\",\"url\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/\",\"name\":\"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blackstonebarcelona.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blackstonedigital1.jpg\",\"datePublished\":\"2025-08-06T17:01:18+00:00\",\"dateModified\":\"2025-09-26T20:14:36+00:00\",\"description\":\"Why aren't your social networks generating business? Discover 8 keys to managing them professionally and making them sell, connect, and position your brand. Without doing everything yourself.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blackstonebarcelona.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blackstonedigital1.jpg\",\"contentUrl\":\"https:\\\/\\\/blackstonebarcelona.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blackstonedigital1.jpg\",\"width\":1920,\"height\":1326},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blackstonebarcelona.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sin categor\u00eda\",\"item\":\"https:\\\/\\\/blackstonebarcelona.com\\\/en\\\/categoria\\\/sin-categoria\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#website\",\"url\":\"https:\\\/\\\/blackstonebarcelona.com\\\/\",\"name\":\"Blackstone Agencia Creativa | Branding, Marketing y Promociones | Barcelona y Madrid\",\"description\":\"Agencia creativa en Barcelona\\\/Madrid especializada en branding, marketing digital, promociones y eventos.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#organization\"},\"alternateName\":\"Blackstone Agencia Creativa Barcelona\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blackstonebarcelona.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#organization\",\"name\":\"Blackstone Agencia Creativa\",\"alternateName\":\"Blackstone Barcelona\",\"url\":\"https:\\\/\\\/blackstonebarcelona.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blackstonebarcelona.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cropped-icon-blackstone-1.png\",\"contentUrl\":\"https:\\\/\\\/blackstonebarcelona.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/cropped-icon-blackstone-1.png\",\"width\":512,\"height\":512,\"caption\":\"Blackstone Agencia Creativa\"},\"image\":{\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/BlackstoneBarcelona\",\"https:\\\/\\\/www.instagram.com\\\/blackstonebarcelona\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blackstonebarcelona.com\\\/#\\\/schema\\\/person\\\/72e9e9fb08548ae445ac54cd78564d8c\",\"name\":\"Jere\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39b6f2bee72abd847a5feb3bf46900a793f8042f2a0e49b4c2749e2438d46e16?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39b6f2bee72abd847a5feb3bf46900a793f8042f2a0e49b4c2749e2438d46e16?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39b6f2bee72abd847a5feb3bf46900a793f8042f2a0e49b4c2749e2438d46e16?s=96&d=mm&r=g\",\"caption\":\"Jere\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.","description":"Why aren't your social networks generating business? Discover 8 keys to managing them professionally and making them sell, connect, and position your brand. Without doing everything yourself.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/","og_locale":"en_US","og_type":"article","og_title":"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.","og_description":"Why aren't your social networks generating business? Discover 8 keys to managing them professionally and making them sell, connect, and position your brand. Without doing everything yourself.","og_url":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/","og_site_name":"Agencia Creativa Barcelona","article_publisher":"https:\/\/web.facebook.com\/BlackstoneBarcelona","article_published_time":"2025-08-06T17:01:18+00:00","article_modified_time":"2025-09-26T20:14:36+00:00","og_image":[{"width":1920,"height":1326,"url":"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/Blackstonedigital1.jpg","type":"image\/jpeg"}],"author":"Jere","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jere","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#article","isPartOf":{"@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/"},"author":{"name":"Jere","@id":"https:\/\/blackstonebarcelona.com\/#\/schema\/person\/72e9e9fb08548ae445ac54cd78564d8c"},"headline":"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.","datePublished":"2025-08-06T17:01:18+00:00","dateModified":"2025-09-26T20:14:36+00:00","mainEntityOfPage":{"@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/"},"wordCount":522,"commentCount":0,"publisher":{"@id":"https:\/\/blackstonebarcelona.com\/#organization"},"image":{"@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/Blackstonedigital1.jpg","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/","url":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/","name":"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes.","isPartOf":{"@id":"https:\/\/blackstonebarcelona.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#primaryimage"},"image":{"@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/Blackstonedigital1.jpg","datePublished":"2025-08-06T17:01:18+00:00","dateModified":"2025-09-26T20:14:36+00:00","description":"Why aren't your social networks generating business? Discover 8 keys to managing them professionally and making them sell, connect, and position your brand. Without doing everything yourself.","breadcrumb":{"@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#primaryimage","url":"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/Blackstonedigital1.jpg","contentUrl":"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/Blackstonedigital1.jpg","width":1920,"height":1326},{"@type":"BreadcrumbList","@id":"https:\/\/blackstonebarcelona.com\/en\/the-8-keys-to-managing-your-social-media-well-and-generating-business-not-just-likes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blackstonebarcelona.com\/"},{"@type":"ListItem","position":2,"name":"Sin categor\u00eda","item":"https:\/\/blackstonebarcelona.com\/en\/categoria\/sin-categoria\/"},{"@type":"ListItem","position":3,"name":"The 8 Keys to Managing Your Social Media Well and Generating Business, Not Just Likes."}]},{"@type":"WebSite","@id":"https:\/\/blackstonebarcelona.com\/#website","url":"https:\/\/blackstonebarcelona.com\/","name":"Blackstone Agencia Creativa | Branding, Marketing y Promociones | Barcelona y Madrid","description":"Agencia creativa en Barcelona\/Madrid especializada en branding, marketing digital, promociones y eventos.","publisher":{"@id":"https:\/\/blackstonebarcelona.com\/#organization"},"alternateName":"Blackstone Agencia Creativa Barcelona","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blackstonebarcelona.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blackstonebarcelona.com\/#organization","name":"Blackstone Agencia Creativa","alternateName":"Blackstone Barcelona","url":"https:\/\/blackstonebarcelona.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blackstonebarcelona.com\/#\/schema\/logo\/image\/","url":"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/cropped-icon-blackstone-1.png","contentUrl":"https:\/\/blackstonebarcelona.com\/wp-content\/uploads\/2025\/08\/cropped-icon-blackstone-1.png","width":512,"height":512,"caption":"Blackstone Agencia Creativa"},"image":{"@id":"https:\/\/blackstonebarcelona.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/BlackstoneBarcelona","https:\/\/www.instagram.com\/blackstonebarcelona\/"]},{"@type":"Person","@id":"https:\/\/blackstonebarcelona.com\/#\/schema\/person\/72e9e9fb08548ae445ac54cd78564d8c","name":"Jere","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/39b6f2bee72abd847a5feb3bf46900a793f8042f2a0e49b4c2749e2438d46e16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39b6f2bee72abd847a5feb3bf46900a793f8042f2a0e49b4c2749e2438d46e16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39b6f2bee72abd847a5feb3bf46900a793f8042f2a0e49b4c2749e2438d46e16?s=96&d=mm&r=g","caption":"Jere"}}]}},"_links":{"self":[{"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/posts\/3427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/comments?post=3427"}],"version-history":[{"count":0,"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/posts\/3427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/media\/2834"}],"wp:attachment":[{"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/media?parent=3427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/categories?post=3427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackstonebarcelona.com\/en\/wp-json\/wp\/v2\/tags?post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}