Promotional Marketing and Trade MK Agency

We activate your brand where everything really happens: at the point of sale.

That fleeting moment when the consumer chooses between you or the competition doesn’t give second chances.

We design campaigns that are seen, felt, and experienced, with creativity designed to sell, mechanics that work without hindering large retailers, and tools that make your GPVs negotiate better.

Because exciting the channel is just as key as impacting the consumer.
And when all of this aligns, your brand doesn’t just stand out… it sells.

Our services as a PROMOTIONAL MARKETING agency

STRATEGY, MECHANICS, AND DESIGN

Once we have our objectives clear, we analyze our target audience and study the mechanics that best fit their characteristics.

INCENTIVES

The promotional incentive is the key element around which any action revolves. It must represent an attractive hook for potential consumers and an affordable cost for the brand.

LEGAL BASIS

We take care of all the paperwork: regulations and legal bases, taxes, notary services, lottery, LOPD (Personal Data Protection Act), ONLAE (National Tax Law), fees, and each and every legal and bureaucratic detail.

FULFILLMENT

We manage the entire storage, handling, customization, database management, and shipping logistics process for the entire promotion. Everything is linked to customer service, so you always know where your gift is.

CUSTOMER SERVICE

Design that captivates before you even try it. Packages with visual storytelling, on-shelf impact, and brand soul.

CAMPAIGN DISSEMINATION

The promotion’s viralization relies on an appropriate media campaign. We handle the creation, dissemination, and viralization of all content for our target audience.

KPI’S

Through our campaign management platform, we can see how campaigns are progressing in real time and thus be able to make data-driven decisions.

Personalized merchandising

We seek partnerships with major brands to enhance your brand, with tailored customization of each product and high perceived value for the customer/avatar.

PACKAGE DESIGN

Design that captivates before you buy. Packages with visual storytelling and clear messaging, shelf impact, and brand soul.

Hostess Coordination

We select staff who don’t just deliver, they represent. Hostesses who communicate, connect, and bring the brand experience to life.

Production of Materials

Vinyl, displays, banners, or kits: everything your brand needs to showcase itself in style, with attention to detail from design to finish.

Logistics And permits

We ensure that each material arrives on time, in perfect condition, and to the right place. We coordinate assembly with the centers, shipping, storage, and delivery with no margin for error.

Where does Promotional Marketing focus?

We focus specifically on our clients’ goals. Each client has their own ideal mechanics, and knowing how to apply them is our job.

Consumer

We design actions to stimulate demand (pull strategy), avoiding seasonality and overstocking of products. We seek to encourage product trial, expand its uses, attract new buyers, and act as a lure and protection against competitor actions.

Trade MK

We create initiatives to persuade large retailers to promote the brand (push strategy). We help them increase stock levels and improve and multiply shelf positions. We also help launch new products, increasing the level of competition in the market.

Retailer

In this case, incentives are offered by retailers at the point of sale. The goal is to attract consumers and increase traffic, thus avoiding seasonality in sales. In this way, we increase store loyalty and the sale of private labels, increasing both frequency and quantity.

Sales force

We pursue sales team stimulation to boost product sales in specific territories or for specific clients. We hone salespeople’s skills to attract new clients, thereby increasing their potential for involvement in the company’s sales planning.

How can promotional marketing help your business?

Gain market share.
Get rid of excess stock.
Generate trial runs for new products (launches).
Boost sales over a specific period.
Reposition the brand and build awareness.
Reinforce the presence of existing products.
Encourage trial or repurchase of a specific product.
Reduce focus on price.
Gain channel support and motivate the sales team.
Strengthen and improve distribution.
Create tactical activations that generate immediate sales and visibility at the point of sale.

Acción de Marketing para Moritz por Blackstone Agencia Creativa Barcelona
Acción de Marketing para Moritz por Blackstone Agencia Creativa Barcelona
Acción de Marketing para Moritz por Blackstone Agencia Creativa Barcelona

We redesign your brand so that it doesn't just look better, but is worth more.

SOME OF OUR PROJECTS

Tropicana

Frico

Doux

Alcon

Colhogar

Granini

Veri

Borges x Ryanair

Popitas

Freixenet

Nutella

Argal

Ambar

Chiquilín

Cacaolat

Moritz Volta

BLOGSTONE: EVERYTHING YOU CAN'T MISS IN THE WORLD OF PROMOTIONAL MARKETING