We're the creative division of Blackstone Marketing Services. We tie strategy, ideas and senior execution together for marketing teams that need creative wired to the business: branding, naming, packaging, integrated campaigns and audiovisual production. 30 years aiming at both.
These are the eight challenges the marketing leaders who work with us raise most often. Below, how the Blackstone Creative team tackles each one, with a way of working built on strategy, senior execution and a focus on results.
We slot in as a senior extension of your marketing team. We take on the tactical load and bring the strategic thinking, freeing your in-house team to spend its time on product, positioning and the business decisions that move the needle.
Every creative proposal comes with a detailed execution plan: phases, timelines, resources and a named lead. We always design around your real constraints —budget, calendar and in-house capacity— so the idea is workable before we ever present it.
Every project starts by pinning down your commercial KPIs: awareness, conversion, repeat purchase, sell-in or whatever else tops the list. Our creative is built to move those numbers in measurable ways, tying every design decision back to the goals of the business.
We assign one senior point of contact per project. Strategy, art direction, copywriting, audiovisual production and print coordination all run in-house from a single team. Fewer friction points, simpler coordination, faster delivery.
We build a continuity plan from the very first briefing. Every creative concept is developed with variations designed to stay alive for 6 to 12 months, so you're never running one-off bursts. That way the brand cashes in on its media spend and cements its positioning over time.
Our model runs on a senior team involved from start to finish. The people who pitch the idea are the same ones who build it. The structure is deliberately lean, so you get direct access to the talent you actually hired.
We run an intensive two-week onboarding: brand audit, working sessions with your team and a deep dive into product, sector and competitors. From month one, we produce with the same command of your brand as a seasoned in-house hire.
We define success metrics with you before the project kicks off. Every campaign comes with a tracking dashboard: awareness, brand lift, conversion per asset and estimated ROI. At the end, we hand over a report with actionable takeaways for the next round.
A few of the brands that trust us
Nine creative disciplines run by one team. From brand strategy to audiovisual production, we cover the full creative cycle for the marketing teams that trust us.
We shape the format around where each brand is and what it needs. We take on one-off projects with a fixed scope, monthly-fee relationships with ongoing dedication, or work as a dedicated creative team embedded in your structure.
A one-shot engagement with scope, deliverables, timelines and budget locked in from the start. Right for specific projects —a branding job, an integrated campaign, a packaging piece, an annual report or a rebrand— that your in-house team can't take on. Senior judgment and delivery, with no strings attached.
A tailored fit. Strategy and execution on a rolling basis, at your brand's pace. A senior team that learns your business month after month and multiplies your department's output without adding headcount.
An outsourced creative department through a senior squad: creative direction, design, copywriting and production. It can work remotely or on-site at your offices. All the operating power of an in-house department, at a fraction of the cost and the time it takes to build one.
Branding, naming, packaging, integrated campaigns and audiovisual production developed for clients across FMCG, retail, automotive, healthcare, hospitality and professional services. Every project reflects how we tie strategy, creative judgment and senior execution together.
Our catalogue gathers the creative projects our clients ask for most. Each one is tailored to the sector, the moment and the brand's goals, with scope, timelines and budget set from day one so the whole process stays predictable and traceable.
Brand audit, positioning, archetype, tone of voice and a 12-month communication plan. A strategic document that becomes the reference frame for every creative and communication decision that follows, keeping every piece coherent and consistent.
A brand built from scratch: naming with legal and domain checks, a visual identity system, a complete brandbook and core applications (stationery, business cards, email signature and presentation template). A working, consistent brand from day one of business.
An audit of the current identity, an evolved visual system, an updated brand manual, a touchpoint-by-touchpoint roll-out plan and redesigned applications. Built for brands with a dated identity that need a refresh while keeping the recognition they've earned over the years.
A central creative concept, claim, digital and offline assets, an audiovisual spot, a recommended media plan and an application manual. An integrated system built to keep the message coherent across every channel and squeeze the most out of every euro spent on communication.
Product and category briefing, three initial creative routes, final technical artwork with bleeds and dielines, a photorealistic 3D mockup, adaptation across the full range and print coordination. Packaging is a make-or-break touchpoint and demands both creative judgment and production know-how.
End-to-end audiovisual production with our own team: corporate video, product, portrait, architecture and food photography, drone footage, motion graphics and AI-generated content. One point of contact for all your brand's audiovisual production, with consistent quality across every deliverable.
Annual reports, corporate magazines, sales catalogues, executive presentations and institutional books. We work the grid, the visual hierarchy and the reading rhythm, plus photo editing and final files ready for print or interactive digital release.
An integrated relaunch project that combines strategy, identity restyling, a sharpened value proposition, a video sales letter, responsive web design and a relaunch communication plan. Recommended for companies that need to reposition a brand or product with coherence across every touchpoint.
Built for new companies: corporate identity, responsive site, value proposition, video sales letter, an investor one-pager and sales templates (email signature, presentation and proposal format). A professional, agile and affordable way to launch with every essential in place.
We run every project against your commercial KPIs: sales, positioning, repeat purchase, sell-in or whatever else matters most. Our creative is designed with a business mind and built to make a measurable dent in those numbers.
Naming, branding, packaging, campaigns, audiovisual and print production. All in one senior team. One point of contact. Zero outside suppliers to chase. Your marketing wins back hours and multiplies output without adding headcount.
We fold generative AI tools and automated processes into how we work: moodboards, mockups, voiceovers and supporting visuals. We sharpen timelines and efficiency without ever compromising creative judgment or the quality of what we deliver.
A round-up of feedback from clients we've built branding, naming, campaigns and audiovisual projects with. A representative sample of companies across sectors that have trusted the way we work and keep coming back.
What we value most is how they think like part of the business, not just another supplier.
The project was stuck. In two weeks they handed us a concept, a killer design and ready-to-go assets.
Blackstone didn't just build us a brand, they helped us understand who we were and how to tell our story.
We needed an agency with strategic judgment and visual sensibility that understood the medical language.
The packaging redesign didn't just win the shelf, it multiplied how premium the product feels.
They didn't come to make a pretty logo. They came to build a full brand system we use in every country.
We needed a campaign fast and they delivered idea, design, assets and adaptations in record time.
We were clear on the vision, but not on how to turn it into a powerful visual world.
What surprised me most was how much they get business, not just design. Their team reshaped our pitch.
Their pitch was straight to the point, with solid cases and vision. In no time we had a campaign live.
Takes on brand, marketing and strategy, written by the team.
How to outsource marketing without losing internal control.
Standing apart in competitive markets, without leaning on product or budget alone.
Common digital marketing mistakes that cost money and reputation.
Conversations with founders, CEOs and executives on brand, leadership and growth.
Fancy working through your next
creative project together
with a business mindset?
Book a meeting with our team. We look at where you are now, your commercial goals and your brand's moment, then propose the way of working that fits your organisation best: one-off project, monthly fee or dedicated team.
Let's talk
