Senior team. Every last one of us. Offices in Barcelona and Madrid. We work for the brands you spot on the shelf, on the street and in the lift. Moritz, Ambar, Europcar, Nutella, Freixenet, Borges, Cacaolat, Meetic. Plus plenty more on the way. We'd love yours to be one of them.
We've grown from branding all the way to producing events on all five continents, taking in campaigns, promotional marketing and digital along the way. Thirty-plus years on, our specialty hasn't budged: marketing the brands that consumers recognise and choose every single day.
We don't sell services off a menu. We work as a senior extension of your team: we bring the strategy, run the operation and take on the coordination of suppliers, deadlines and legal details, so your in-house team can focus on what matters most.
Four verticals —Creative, Digital, Promos and Events— under one roof, one team, one point of contact for the client. At the bottom of this page you'll find our field notes: everything three decades of this craft have taught us.
Team, offices, shoots and pitches. A real slice of daily life at Blackstone.
The people who design the proposal are the ones who deliver it. Whoever walks into the first meeting stays with the account through to the very last deliverable. Every professional who touches your brand brings a proven track record in the industry.
Toni Coll is our GREAT CEO, though he'd rather we talk about attitude and focus in the face of a challenge. He's been building businesses since he was 18 and has worked with brands you'd recognise without us naming them; awards and mentions to spare, a CV that's more than full. But what defines him best is on no trophy shelf. He loves what he does, every project is a fresh challenge and every client, whatever their size, is a challenge too. That's the kind of satisfaction you can't hang on a wall. He's still here for the same reason he started: the drive. And it shows, with him things just happen. Don't miss it.
Thirty-plus years of experience boiled down to a single page. A running list of the principles and lessons that steer our everyday work.
The work comes first. Just make sure it gets done. Listen. Ask. Break the ice. Be fast. Be funny. Be as organised as you possibly can. The magic is in the product, go find it. Making a product known isn't the answer; making it wanted is the way. Rules are what artists break; nothing memorable ever came from a formula. Trust yourself, depend on no one. Nothing is as easy as it looks. Everything takes longer than you think. Never stop getting better than the rest, every single day. Time flies. Don't just gather information, use it. Times of change are where the opportunities live. Keep everyone in the loop, clients included. Try to please everyone and someone always ends up sore. Be yourself. Have an opinion and be ready to shout it if you must. Help others whenever you can. Think about it and you always can. Think while you eat, sleep, walk, swim, at all hours, but think. Battles are meant to be fought and won. Smile. There's always a limit. The client may be right. Never forget the brand or the product. Check the phone numbers, the addresses, the URLs and the legal copy. Take a break (a short one). Drink plenty of water. Have tact. Be clear. Be kind to your suppliers, and spoil the good ones, they tend to save your backside. Use the words "please" and "thank you". Spread peace and calm around you. Don't insist on always being right or getting your way. Fight for the budgets. Be fair. Make them be fair too. Break the mould. Watch all day long: on the street, on the metro, at home. Then apply it. Every problem has a solution. Take on the messy jobs. You're not alone. Smile. Eat something. Ask for advice. Seek out opinions. Respect them, hear them out and change course if you must, or not. Cheer up and lift the people who need it. Assume nothing. Draw a line when the moment calls for it. Hit your deadlines without selling the creative short. Always review before you present anything. Nipping out for a smoke every five minutes is a bad idea: you lose your focus, you get distracted, you waste time, you hurt your health and you wind up the bosses. Only do it when you really must. Keep problems in perspective. Only four of them are serious. Review it again. Be realistic. Missing something? Review it again. Print jobs are never ready on time, bear that in mind. Turn it over and over. There's never a finish line, it's a marathon. Greet everyone warmly. Everyone, familiar faces and strangers alike. Share the wins, don't gloat. The word "failure" doesn't exist. The word "impossible" only comes from your own limits, so it doesn't exist either. You have more resources than you think. Do what makes you happy. Don't complain, do something to make it better. Don't spend all day moaning about what doesn't make you happy. Solve problems, don't wait for them to be solved for you. If you see a fire, put it out. Share the responsibility. Blaming is bad. Say sorry when you're wrong. Respect your teammates. We're a team. Watch a lot of film. Create, don't copy. Whenever you set out to do something, there's always something to do first. Let things settle. Then reflect and act. Listen to others. As the song goes, every day you should set out to do one thing that scares you. Care about them. Walk in nature. To provoke is to propose with conviction. Don't leave the budgets to the last minute. Invoicing comes first: if you don't invoice, you don't get paid. Your audience is generally less clever than you assume: keep it simple. The more complex and technical it gets, the easier it is to push back. Blame is never fairly placed. Under pressure, things get better. Smile, tomorrow will be better. Watch your back. Watch your backside. Clients have a habit of playing copywriter, designer and creative. Be grateful and value what you have. Surprise people with small gestures. Time is money. Money matters… except when it doesn't. The problem isn't going fast or slow, it's being in a rush. The only way to build a better present is to dream up a bigger future. And remember: clients come and go… and come… and go… and come. Don't leave anything to the last minute, more things always crop up. There's something to learn every single day.
Takes on brand, marketing and strategy, written by the team.
How to outsource marketing without losing in-house control.
Standing apart in competitive markets, without leaning on product or budget alone.
Common digital marketing mistakes that cost money and reputation.
Conversations with founders, CEOs and executives on brand, leadership and growth.
A first thirty-minute meeting to understand what you need. We'll weigh up whether we can add value, and if we can't, we'll point you towards the right person for the job.
