We activate your brand where the choice actually happens — in-store, or straight in front of the shopper. Turnkey promotions, with mechanics and incentives that work, and results you can measure.
70% of buying decisions are made at the shelf. Yet most brands keep pouring budget into places where the shopper only scrolls. Here are the problems we see every single week — and how we fix them.
We buy direct from manufacturers and distributors at wholesale volume rates. The end consumer gets a gift a cut above anything they'd spot on the shelf — more perceived quality for the same budget. We're not sellers of generic branded freebies: we hunt down original products that add real value to your brand.
You outsource the entire tactical operation without losing sight of it. Your marketing team focuses on strategy and product — not on chasing printers, calculating tax rates or firefighting day-to-day incidents. We report in real time, so you keep control without carrying the operational load.
Full legal terms drafted by our own team. Data-protection compliance, ONLAE gaming regulations, prize taxes, notarial deeds, certified prize draws. Every legal angle locked down before the campaign ever reaches the market.
One turnkey point of contact. We run strategy, creative, production, legal, fulfilment and customer care. You approve, we deliver. Less coordination cost, and no cracks to fall through between suppliers.
We've worked for years with the major chains (Carrefour, El Corte Inglés, Eroski, Alcampo and regional supermarkets). We're on their supplier platforms and we know their internal POS-approval processes inside out. Your in-store builds go live first time, with no delays waiting on retailer sign-off.
Design and production of high-impact POS materials. Built to stand out on the shelf: vinyls, display stands, banners, promotional kits. Plus brand ambassadors and in-store staff to sharpen the impact whenever the mechanic calls for it.
A dedicated customer-care team for the whole campaign, with full traceability on every prize sent. The consumer always knows where their gift is, gets an answer in under 24h, and we settle incidents before they escalate. Your brand never shows up in a complaint thread.
Our own platform, with KPIs in real time. Your brand watches the campaign unfold live: entries, conversions, geolocated impact, estimated ROI. And a final report built on data you can act on — not pretty words.
A few of the brands that trust us
Nine business levers we pull with in-store campaigns. Your brand picks the goal, we build the mechanic.
Every channel calls for a different mechanic. We design the right move for your business goal.
Sampling, prize draws and in-store mechanics that spark product trial, build brand awareness and get products moving off the shelf. Your brand connects with the shopper at the exact moment they decide.
We grow sell-in with retail and sharpen your position on the shelf. Sales arguments for the distributor, standout POS and trade-marketing mechanics that lock in coverage when you launch something new.
Incentives for the distribution channel, HORECA and recommenders, so they push your brand. We lift sell-out, average basket and purchase frequency, strengthening your recommendation against the competition.
Sales-incentive programmes to motivate your salesforce. Gamification mechanics and sector-based rewards that move commercial KPIs and send target attainment through the roof.
Shelf promotions, notarised prize draws and in-store activations that have moved real numbers for leading FMCG brands.
One operation. One point of contact. Every moving part of a promotion handled end to end — from the strategy to the results report.
We design the promotional mechanic around the business goal: product trial, loyalty, stock rotation, channel acquisition.
Visual concept, promotional packaging, POS materials (vinyls, display stands, banners) and adaptation to every channel format.
Data-protection compliance, ONLAE gaming regulations, prize taxes, notarial deeds, certified prize draws. Full legal cover included.
We source original products, personalised, at distribution prices. Access to manufacturers and suppliers your brand doesn't have on its radar.
Storage, handling, personalisation, database management and shipping logistics. Full traceability on every incentive delivered.
A dedicated team for the whole campaign. The consumer always knows where their prize is and gets answers without the wait.
A distribution plan built for the target: owned media, social, paid ads and promotion portals. Squeezing every drop of reach out of the mechanic.
Our own platform with a client dashboard. Entries, conversions, geolocated impact and estimated ROI, updated the instant they happen.
Solid relationships across brewers, food, drinks, kids' brands and cosmetics. We know the channel and the people who call the shots.
Turnkey, for real. Your brand talks to us, not to 3-4 suppliers. Less coordination, fewer cracks to fall through.
Our own platform. Your brand watches the campaign unfold live — not in a PDF two months later.
Brand visibility and measurable sales lifts in every campaign we run.
Our own software, one of a kind in Spain, built to reward pharmacy assistants and pharmacists for selling your product. The pharmacy is where the sale is decided for many OTC and dermocosmetics products — and it's the line between the pharmacist recommending your brand or the competition's.
We set up the incentive mechanic, onboard the pharmacy network, train the channel and report sales and participation in real time. A motivated pharmacist is the best salesperson your brand has.
Let's talk pharmacyThoughts on brand, marketing and strategy, written by the team.
How to outsource marketing without losing internal control.
Standing apart in competitive markets, without leaning on product or budget alone.
Common digital marketing mistakes that cost money and reputation.
Conversations with founders, CEOs and executives on brand, leadership and growth.
Going to keep winging it
and crossing your fingers?
Or shall we start doing
this properly?
