Personal Brand Podcast

If they don't know you and can't find you, they won't call you. Become the reference in your industry.

One recording morning every two months. 60 to 90 days publishing across your channels. Your reputation works on its own while you focus on other things. You speak about what you know; we turn it into sustained authority.

Podcast de Marca Personal · Estudio propio Blackstone Barcelona y Madrid
From invisible to being stopped on the street

The best-kept secret in your industry is you. And secrets don't invoice.

Where you are today

You're an authority inside your office. You know more than anyone in your field. But outside your office you're a stranger. You publish when you remember. Your competition appears everywhere — and they're not better than you, they just let themselves be seen. Every month you stay invisible is an opportunity someone else takes. Because the judgment nobody sees doesn't get hired.

Where you're going to be

You walk into a room and they already know who you are. People you'd been trying to reach for years message you on LinkedIn. Someone stops you on the street: "I follow you, I love what you share." Prospects call you before you chase anyone. Not because you've changed. Because, at last, you're seen.

From where you are today to where you need to be, there's only one difference: taking action. Not tomorrow, not I'll keep it in mind, not I'll think about it. Start now.

I want to start
Our studio

Some work from our podcasts.

Rodaje de podcast corporativo en el estudio de Blackstone
Estudio de podcast propio de Blackstone en plena grabación
Invitado en el podcast producido por Blackstone
Toni Coll, fundador de Blackstone, en el estudio de podcast
Plató de podcast y realización de Blackstone
Grabación de podcast en el plató propio de Blackstone
Grabación de podcast con varios invitados en el plató de Blackstone
Podcast de marca personal en el estudio propio de Blackstone
Entrevista de podcast en el plató propio de Blackstone
Rodaje del podcast Plan de Vuelo producido por Blackstone
Dos invitados en la mesa del podcast producido por Blackstone
Momento destacado de un episodio de podcast producido por Blackstone
Invitada en el podcast producido por Blackstone
Toni Coll, CEO de Blackstone, durante la grabación del podcast
Entrevista a invitada en el podcast producido por Blackstone
Detrás de cámaras del rodaje de podcast en el plató de Blackstone

The podcast strategy, is it for you?

For you, if...

  • You're an executive, CEO or founder and, outside your company, almost nobody knows who you are.
  • Your experience and judgment are an asset that nobody sees today on Google or LinkedIn.
  • You want authority and sales, not vanity likes.
  • You're willing to show up one morning every two months. We handle the rest.

Not for you, if...

  • ×You're looking to go viral in a week and disappear the next.
  • ×You don't want to appear or delegate your brand's voice to anyone.
  • ×You prefer pretty posturing over real business.
  • ×You always choose the cheapest price over the result.
Authority Method

It's not just you talking. We make your industry talk about you.

The Authority Method is simple: one recording per month. Sometimes you speak about what you master; other times we sit an industry reference or one of our prescribers in front of the camera to talk about your brand and your product. You bring the face; we bring the studio, the direction and the distribution. Four phases, a senior team and a single point of contact.

01

Strategy and script

Before turning on a camera, we decide what you're the reference in. Without focus, recording is expensive noise.

02

Monthly recording

One day a month in our studio, alone or with a heavyweight guest — an industry reference or one of our prescribers. We direct you sentence by sentence: you walk in nervous, you walk out with material.

03

30 days of content

From that hour come 8-12 reels, your LinkedIn month and the YouTube episode. One recording, thirty days of presence.

04

Distribution and ads

We publish per channel and put fuel behind what works. Not so the usual crowd sees you: so the buyers do.

What you take home

In a few months you go from anonymous to reference with authority. And selling from there completely changes your closing.

You stop chasing clients: they start looking for you. You stop explaining who you are: they already know before calling. And when you finally sit down to close, you're not starting from zero: you're starting from reference. That's what you don't have today and you'll soon take for granted.

Stop being "a good one" and become the name that comes up first.

A full month of content from a single morning of work.

Be where they look for you before they know they're looking.

Prospects arriving warm to the meeting, with context on you.

Zero editing, zero logistics, zero excuses.

Own studio and a team that makes you look as good as you already are.

Reels

One recording yields dozens of pieces.

Some of the reels we produced from a single studio session.

Reel de podcast producido por Blackstone
Reel de podcast para redes sociales por Blackstone
Corte de podcast en formato reel editado por Blackstone
Reel de podcast corporativo editado por Blackstone
Reel de marca personal a partir de un podcast de Blackstone
Reel de marca personal a partir de un podcast de Blackstone
Pieza corta de vídeo vertical del podcast de Blackstone
Reel con rótulos producido por Blackstone
Reel vertical extraído del podcast producido por Blackstone
Reel de podcast con rótulos producido por Blackstone
Reel de podcast corporativo de Blackstone
Reel de contenido de autoridad a partir de un podcast de Blackstone
Reel de podcast y marca personal por Blackstone
Fragmento de podcast en formato reel editado por Blackstone
Clip vertical de podcast para redes producido por Blackstone
Reel de podcast editado por Blackstone
Reel vertical de podcast para redes sociales producido por Blackstone

Executives and brands that already trust us

Moritz
Estrella Damm
Freixenet
Danone
FC Barcelona
Nutella
Carrefour
Cacaolat
Chupa Chups
Font Vella
Client testimonials

What those who already are references.

In six months I've become a recognized voice in my industry. Opportunities reach me just through LinkedIn.
À
Àlex D.
CEO
One recording a month and I have content for the whole month. I just have to talk about what I know.
M
Marta S.
Managing Director
The studio and the direction make it easy. Being in front of the camera no longer intimidates me.
P
Pau R.
Founding Partner
Why us

We're the Red Bull for your marketing team.

01
Business strategy, not posturing

We don't make pretty content for our portfolio. We make it with your sales in mind: awareness, positioning, repurchase.

02
One senior team, zero vendors

Strategy, script, camera and editing under one roof. One point of contact. No loose ends, no vendors in between.

03
30+ years activating major brands

We've built references across entire categories in FMCG, industry and services. That muscle, now aimed at your name and your product.

How we start

Book your first recording. Start with no commitment.

Request a meeting and we'll show you how, with one morning every two months, your name stops being the industry's best-kept secret.

Book your recording
Frequent questions

What you usually ask yourself before taking the step.

How much does it cost?

There's an initial format without monthly commitment and a monthly fee for ongoing production. We'll give you the details in the meeting.

Do I need to know how to speak on camera?

No. We direct you throughout the recording and edit so you always come out well. It's easier than it looks.

How much content comes from one recording?

From a monthly interview we extract 8-12 reels, the LinkedIn posts for the month and the YouTube episode.

Where do you record?

In our own studio, with cameras, mics and teleprompter. You come, we record, we do the rest.

What if I also have a complex product to explain?

We have a specific version for that: Authority Method for Product. Here we focus on your personal brand as an executive or expert.

Where are you based?

Barcelona and Madrid, with our own studio, and we work with executives across Spain.

Other services you might like

If you don't take action today, your competition moves further away every day.

The expert nobody finds is worth the same as the one that doesn't exist. While you wait for the perfect moment, your competition records. One morning every two months. Start this one.