Product Podcast

Nobody buys a product they don't know the benefits of. Turn your product into the pitch that explains itself.

One quarterly shoot morning in our studio. 90 days of content explaining your product across all your channels without a sales rep by its side. Your team closes sales; your product explains itself.

Podcast de Producto · Estudio propio Blackstone para vídeo de producto B2B
From unexplained to asked for by name

The best-kept secret in your category is your product. And secrets don't invoice.

Where you are today

You have a product that outclasses the competition. But outside your office nobody understands it. The corporate video is three years old. Every rep explains it differently. And every month you spend without communicating it well is a sale someone else takes. Because good things nobody understands don't get sold.

Where you're going to be

Your product reaches whoever needs to buy it without a rep by its side. Every demo starts with the prospect already briefed. Customers ask for it by name. Competitors with a lesser product but worse communication start losing deals. Not because you've changed. Because, at last, it explains itself.

From where you are today to where you need to be, there's only one difference: taking action. Not tomorrow, not I'll keep it in mind, not I'll think about it. Start now.

I want to start
Our studio

Some work from our product shoots.

Rodaje de vídeo de producto en el estudio propio de Blackstone
Plató blanco de Blackstone preparado para rodaje de producto
Invitado en el podcast producido por Blackstone
Toni Coll, fundador de Blackstone, en el estudio de podcast
Plató de podcast y realización de Blackstone
Grabación de podcast en el plató propio de Blackstone
Grabación de podcast con varios invitados en el plató de Blackstone
Entrevista de podcast en el plató propio de Blackstone
Rodaje del podcast Plan de Vuelo producido por Blackstone
Dos invitados en la mesa del podcast producido por Blackstone
Momento destacado de un episodio de podcast producido por Blackstone
Invitada en el podcast producido por Blackstone
Toni Coll, CEO de Blackstone, durante la grabación del podcast
Entrevista a invitada en el podcast producido por Blackstone
Detrás de cámaras del rodaje de podcast en el plató de Blackstone

The product podcast strategy, is it for you?

For you, if...

  • Your product is technically strong but every sales rep explains it differently.
  • Your corporate video is outdated and demos still start from scratch.
  • You need current tools for your sales team to close faster.
  • You're willing to block one shoot morning per quarter. We handle the rest.

Not for you, if...

  • ×You're looking to go viral in a week and disappear the next.
  • ×You don't want to appear or delegate your brand's voice to anyone.
  • ×You prefer pretty posturing over real business.
  • ×You always choose the cheapest price over the result.
Authority Method

Not just your team speaking. We make your industry talk about your product.

The Authority Method is simple: one quarterly shoot morning. Sometimes your team explains the product; other times we sit a client or a prescriber in front of the camera to validate it. You bring the product; we bring the studio, the direction and the distribution. Four phases, a senior team and a single point of contact.

01

Strategy and script

Before turning on a camera, we decide what makes your product unique and what the prospect needs to understand. Without focus, filming is expensive noise.

02

Quarterly shoot

One day per quarter in our studio. Prepared script, teleprompter, sets. Senior direction. You come in with a product to explain; you leave with material for three months.

03

90 days of content

From that morning come short pieces for social, the long piece for web and material for your sales team. One shoot, three months of unified pitch.

04

Distribution and ads

We publish per channel and put fuel behind what works. Not so the usual crowd sees you: so the buyers do.

What you take home

In a few months you go from a product nobody understands to a product asked for by name. And selling from there completely changes your team's closing.

Your team stops improvising the pitch: they have it on tape. The prospect stops arriving blank: they arrive already briefed. And when you sit down to close, you don't waste a day re-explaining the product: you start from what they already understood on their own.

Your product explained the same way regardless of who's in front of the prospect.

Three full months of content from a single morning of work.

Be where the prospect looks for your product before contacting you.

Your product finally reaching whoever needs to buy it.

Zero editing, zero logistics, zero excuses.

Own studio and senior team that makes your product look as good as it already is.

Reels

One shoot yields dozens of pieces.

Some of the product reels we produced from a single studio session.

Reel de podcast producido por Blackstone
Reel de podcast para redes sociales por Blackstone
Corte de podcast en formato reel editado por Blackstone
Reel de podcast corporativo editado por Blackstone
Reel de marca personal a partir de un podcast de Blackstone
Reel de marca personal a partir de un podcast de Blackstone
Pieza corta de vídeo vertical del podcast de Blackstone
Reel con rótulos producido por Blackstone
Reel vertical extraído del podcast producido por Blackstone
Reel de podcast con rótulos producido por Blackstone
Reel de podcast corporativo de Blackstone
Reel de contenido de autoridad a partir de un podcast de Blackstone
Reel de podcast y marca personal por Blackstone
Fragmento de podcast en formato reel editado por Blackstone
Clip vertical de podcast para redes producido por Blackstone
Reel de podcast editado por Blackstone
Reel vertical de podcast para redes sociales producido por Blackstone

Executives and brands that already trust us

Moritz
Estrella Damm
Freixenet
Danone
FC Barcelona
Nutella
Carrefour
Cacaolat
Chupa Chups
Font Vella
Client testimonials

What brands that already have their product explained.

In six months our sales team cut demo time by 40%. The prospect arrives already briefed.
À
Àlex D.
CEO
One quarterly shoot and we have content for three months. Our product explains itself across every channel.
M
Marta S.
Sales Director
The unified pitch ended the free-form explanations from each rep. We all sell the same product now, at last.
P
Pau R.
Product Manager
Why us

We're the Red Bull for your marketing team.

01
Business strategy, not posturing

We don't make pretty content for our portfolio. We make it with your sales in mind: awareness, positioning, repurchase.

02
One senior team, zero vendors

Strategy, script, camera and editing under one roof. One point of contact. No loose ends, no vendors in between.

03
30+ years activating major brands

We've built references across entire categories in FMCG, industry and services. That muscle, now aimed at your product.

How we start

Book your first shoot. Start with no commitment.

Request a meeting and we'll show you how, with one shoot day per quarter, your product explains itself while your team closes sales.

Book your recording
Frequent questions

What you usually ask yourself before taking the step.

How much does it cost?

There's a monthly fee with a quarterly commitment. We'll give you the details in the meeting.

Does our team need to appear on camera?

It depends on the format. We can shoot without faces (product only and voice-over), with someone from your team, or with an external prescriber. We define it at kick-off.

How much content comes from one shoot?

From one quarterly morning come short pieces for social, the long piece for web and sales material. Enough for three months of active communication.

Where do you shoot?

In our own studio, with cameras, mics, teleprompter and sets. You bring the product and the script; we shoot and handle the rest.

What if I also want to boost my personal brand as an executive?

We have a specific version for that: Authority Method for Personal Brand. Here we focus on explaining and selling your product.

Where are you based?

Barcelona and Madrid, with our own studio, and we work with brands across Spain.

Other services you might like

Every day you delay, your competition takes another customer that was yours.

Your sales team needs current tools. Your product needs to be understood without a rep by its side. And the competition still sends the 2021 brochure. One shoot day per quarter. Start this one.